01 / 06
MindMuscle
A clinical-grade brand for AI neurofeedback.
- UX/UI
- Web Development
Dioni Cordova Full-Stack Designer & Marketer
I build marketing systems that turn clicks into customers.
Selected work · 2022–2026
Strategy, websites and campaigns for businesses that want to grow.
I’m Dioni. For more than a decade I’ve helped businesses figure out where their next customer comes from and what it takes to win them. The website is the easy part now. Strategy, search, ads and follow-up are what turn it into revenue.
Selected work
Work with a job to do.
02 / 06
Kitchen Connection
A design studio site as crafted as the kitchens.
- Custom Build
- CMS
- Local SEO
03 / 06
HF Design
A premium flooring brand, launched from zero.
- Brand Identity
- Website
- Video
04 / 06
Guardian
A training platform for airport service teams.
- LMS
- WordPress
05 / 06
Kitchen Krafter
An editorial, luxury rebuild for a remodeler.
- Web Design
- Custom Build
06 / 06
Gurdal Bibo
Fine art photography, sold with restraint.
- E-commerce
- Web Design
What I do
Anyone can launch a site. Growing a business takes more.
01 · Growth strategy
Know where the money comes from.
Where your customers come from, what makes them buy, and which channels deserve the budget.
How I do it02 · Paid media
Ads that land somewhere good.
03 · SEO & AI search
Be the answer, not a link.
Found on Google, in the map pack, and in the answers ChatGPT and Perplexity give.
How I do it04 · CRM & automation
No lead left on read.
Every lead captured, answered and followed up, without anything slipping.
How I do it- Visit
- Form
- CRM
- Instant reply
- Booked
05 · Websites that convert
Where every channel lands.
Fast, custom-coded sites that every channel points to, built to turn visits into calls.
How I do it06 · Brand
Identity that carries weight.
About
Strategist first. Designer by trade.
For more than ten years I’ve helped businesses answer one question: where will the next customer come from? Then I build the website, search presence, ads and follow-up that answer it.
In 2022 I co-founded Over the Fold with Milfi Camarena, a friend since our teenage years. It’s a website-first digital marketing studio for service businesses across New Jersey & New York City: websites, SEO, AI search, paid ads and CRM, built as one system and measured in leads, not likes.
AI can put a website together in an afternoon. What it can’t do is know your market, choose the right channels, or tell you which dollar is actually working. That takes experience, and it’s the part I love. I’ve done it for kitchen designers, clinics, insurance firms, nonprofits and airport service companies.
- 10+
- years in design and marketing
- 2022
- co-founded Over the Fold
- 15
- projects on this site
- NJ + NYC
- where most of my clients are
01
Diagnose
Find where the leads, and the money, are leaking today.
02
Plan
Pick the channels that fit the business and the numbers we’ll watch.
03
Build
Website, search, ads and follow-up, built as one system.
04
Grow
Measure every month and double down on what pays.
What does a full-stack designer and marketer do?
A full-stack designer and marketer handles the whole path from stranger to customer, not just one piece of it: the strategy, the brand and website, SEO and AI search visibility, paid ads, and the CRM and automations that follow up with every lead. Because it is one person thinking across all of it, the parts are built to work together and measured against one goal: revenue.
What is a marketing system?
A marketing system is the connected set of channels, pages and follow-up that turns strangers into customers in a repeatable way: how people find you (search, maps, AI answers, ads, referrals), what convinces them (website, reviews, offer) and what happens after they reach out (instant replies, follow-up, booking), all tracked so you know what each part produces.
Can’t AI just build my website now?
AI can generate a decent-looking website in minutes. What it cannot do is know your market, decide what the page must say to win a skeptical buyer, or connect the site to search, ads and follow-up. The website is the easy part now; the strategy and the system around it are what make it pay.
What is AEO, and why does it matter for a small business?
AEO, answer engine optimization, is making your business the one AI assistants like ChatGPT, Perplexity, Gemini and Google’s AI Overviews name and cite. More buyers now ask AI for recommendations before they search, so being clearly described, verifiable and quotable online is becoming as important as ranking in Google.
Who do you work with?
Mostly service businesses and founders in New Jersey, New York City and the surrounding area, including kitchen and bath designers, remodelers, healthcare and therapy practices, insurance and professional services firms, nonprofits and product brands. Strategy, websites and CRM work happen remotely, so location is rarely a limit.
How do we start?
Send me a note through the form on this page or email dioni@overthefold.com. The first conversation is about your business, not a pitch: where your leads come from today, where they are leaking, and what I would fix first.
Let’s talk
Let’s make the numbers move.
Tell me where you want your business to be a year from now. I’ll tell you honestly how I’d get it there.
- Emaildioni@overthefold.com
- LinkedInin/dionicordova