Opulux Floors

Flooring / Building Materials

A homepage concept for a premium laminate flooring brand

Opulux is a flooring line from the team behind HF Design. We designed a calm, gallery-like homepage that sells twenty tones of laminate through the rooms they live in.

Client
Opulux Floors
Scope
  • Web Design
  • Art Direction
  • UX
Year
2026
Studio
Over the Fold

Flooring is bought with the eyes. The Opulux homepage leads with full-bleed room scenes, then walks visitors through the collection tone by tone, with durability specs presented as simple, confident facts.

A path to a sample

Every section points to one next step: ordering a sample, so shoppers can see the floor in their own light before they commit.