TG Insurance

Insurance & Financial Services

A Website That Wasn't Earning Trust

TG Insurance Group is a retirement and life insurance firm founded by Tracey Garnett, a Retirement Specialist helping individuals, families, and businesses plan for the future. Despite a strong personal brand and a growing multi-state practice, their website wasn't keeping pace. It looked unfinished, didn't clearly communicate their services, and gave visitors no obvious path to book a conversation with Tracey.

Client
TG Insurance
Scope
  • Website Redesign
  • SEO Foundation
  • Service Page Development
Expertise
Studio
Over the Fold case study

When TG Insurance Group came to Over the Fold, their website had five compounding problems: an outdated design that undersold the professionalism of the practice, no mobile-friendly experience for clients researching on their phones, unclear service navigation across five distinct offerings, no prominent calls-to-action to drive appointment bookings, and technical issues slowing the site down. In a trust-sensitive industry like insurance, first impressions are everything, and the old site wasn't making one.

A Professional Digital Presence Built to Grow

TG Insurance Group now has a website that matches the quality of the practice behind it. The redesign gave Tracey a credible online home to send prospects to, a clear service structure that educates visitors before they ever get on a call, and a booking-forward layout designed to convert interest into appointments. As the site matures in search, the SEO foundation built into every page will continue driving organic visibility across their multi-state footprint. Results to be updated as search and conversion data becomes available.