Logo Design and Packaging for Baking Starup
Tamis Baking Company, renowned for its unique Filipino-inspired flavors, sought our expertise to create a distinctive branding, including a logo, and to design graphics for apparel and marketing materials. Our objective was to capture the essence of the Filipino heritage in their brand image, making it appealing and relevant to a diverse clientele.
- Logo Design
- Brand Identity
- Apparel Graphics
- Marketing Materials
Category
Brand Creation
Clients
Tamis Cookies
Location
Austin, Texas
Process and Execution
- Logo Design: Developed a logo that represents Tamis’s unique blend of traditional Filipino culture and modern culinary art. This involved a deep dive into Filipino aesthetics to create a logo that resonates with both the brand’s heritage and its contemporary approach.
- Graphics for Apparel and Marketing Materials: Created a series of graphic designs for use on apparel and various marketing materials. These designs were crafted to complement the logo and brand identity, showcasing Filipino motifs and colors that align with the company’s unique flavor profile and cultural roots.
Outcomes
- Delivered a cohesive branding solution, including a culturally-rich logo and complementary graphics for various applications.
- Enhanced brand visibility and recognition through uniquely designed apparel and marketing materials, generating interest and engagement among the target audience.
Reflection
This project exemplified my and my teams ability at Over the Fold to infuse cultural elements into modern branding. By integrating Filipino cultural motifs with contemporary design principles, we were able to create a vibrant and appealing brand identity for Tamis Baking Company. This project highlights our commitment to embracing and celebrating cultural diversity in branding and design.
