Brand Creation for Flooring Company
This project involved the creation of the Aquaproof brand from the ground up, signifying a complete build of its identity in the market. My challenge was to establish a new brand that would effectively communicate its values and appeal to its intended audience, covering every aspect from logo and brand identity to digital presence.
- Logo Design
- Brand Identity
- Packaging Design
- Video Editing
- UX/UI
- Web Development
Category
Brand Creation
Clients
HF Design LLC
Location
New York, NY
Process and Execution
- Logo Design: Crafted an original logo to set the foundation of the brand. The design reflects Aquaproof’s mission and industry, with elements symbolizing water and protection.
- Brand Identity: Developed a full brand identity from scratch. This included selecting color schemes, typography, and creating a style guide to ensure consistency across all media.
- Packaging Design: Designed original packaging that aligned with the new brand identity. Focus was placed on aesthetic appeal and communicating the brand’s message, while considering sustainability.
- Promotional Video: Directed and edited a promotional video to introduce Aquaproof to the market. This video was crucial in storytelling, combining visual and auditory elements to capture the essence of the brand.
- Website Design & Development: Built a website from zero, ensuring it was both visually aligned with the brand and functionally robust. The website serves as a digital gateway for customers to engage with Aquaproof.
Outcomes
- Developed a unique and cohesive brand identity for Aquaproof, establishing its presence in the market.
- The promotional video effectively increased brand awareness and engagement.
- The website launch saw significant traffic and positive user interaction, laying a strong digital foundation for the brand.
Reflection
This project showcased me and my team at Over the Fold’s capability in not just designing but breathing life into a brand. Starting from a blank slate, we successfully created a brand identity that resonates with the target audience and stands out in the market. It highlights our holistic approach to brand creation, blending creativity with strategic thinking.
