Website Redesign, Brand Consistency Enhancement, Social Media Content Creation, and Video Editing
Guardian Professional Services engaged us for a complete makeover of their website, with the ultimate goal of achieving brand consistency across all digital platforms. This comprehensive project included website redesign, aligning social media content, and creating cohesive video material.
- UX/UI
- Web Development
- Video Editing
- Content Creation
- Social Media Management
Category
Brand Creation
Clients
Guardian Professional Services
Location
New York, NY
Process and Execution
- Website Redesign and Brand Consistency: Transformed the Guardian Professional Services website with a focus on brand consistency. This involved a complete redesign to align with the company’s brand identity, ensuring that visuals, messaging, and user experience reflect the brand’s values and ethos consistently across every page.
- Social Media Content Creation: Developed a unified social media strategy to mirror the brand’s refreshed online identity. This entailed crafting consistent, brand-aligned content across various social channels, reinforcing the brand’s message and visual identity.
- Video Editing: Edited and produced videos that align with the new brand identity. These videos were designed to be consistent in style and messaging, reinforcing the brand’s narrative both on the website and across social media platforms.
Outcomes
- Successfully revamped Guardian Professional Services’ website, enhancing brand consistency and improving overall aesthetic appeal.
- Achieved a unified brand presence across digital platforms, leading to increased brand recognition and cohesion in messaging.
- Enhanced engagement through consistent and high-quality video content, contributing to a stronger brand narrative and customer connection.
Reflection
This project underscored Over the Fold’s expertise in not just redesigning a website, but in embedding a cohesive brand identity into every aspect of a company’s digital presence. Our approach to Guardian Professional Services’ makeover demonstrates our dedication to creating harmonious brand experiences across all online touchpoints.
