# Dioni Cordova

> Dioni Cordova is a full-stack designer and marketer in New Jersey who builds marketing systems that turn clicks into customers: strategy, websites, SEO and AI search, paid ads and CRM automation. Co-founder of Over the Fold.

Dioni Cordova is a full-stack designer and marketer with more than ten years of experience in design and digital marketing. He plans and builds marketing systems for service businesses: growth strategy and paid media, web design and development, SEO and answer engine optimization (AEO), and CRM and marketing automation, built as one connected system and measured in leads and revenue. In 2022 he co-founded Over the Fold (https://www.overthefold.com) with Milfi Camarena, a website-first digital marketing studio serving New Jersey and New York City. Contact: dioni@overthefold.com

## Expertise

- [Growth Strategy](https://dionicordova.com/expertise/growth-strategy/): A marketing system is every step between a stranger and a paying customer: how they find you (search, maps, AI answers, ads, referrals), what convinces them (your website, reviews and offer), and what happens after they reach out (instant replies, follow-up and booking). Growth strategy is deciding which of those steps to fix first, what to spend on each, and which numbers prove it is working.
- [Web Design](https://dionicordova.com/expertise/web-design/): A high-converting website does three things in the first few seconds: it tells the right visitor they are in the right place, it proves you can be trusted, and it makes the next step obvious. I design and build custom-coded sites that do exactly that, load fast on a phone, are ready for Google and AI search, and are easy for you to update.
- [SEO & AEO](https://dionicordova.com/expertise/seo-aeo/): SEO (search engine optimization) gets your business ranked in Google’s results and map pack. AEO (answer engine optimization) gets it named and cited in AI answers from ChatGPT, Perplexity, Gemini and Google’s AI Overviews. Both rest on the same foundation: a technically clean site, clear answers to real questions, structured data, a strong Google Business Profile and a consistent footprint across the web. I build both together.
- [CRM & Automation](https://dionicordova.com/expertise/crm-automation/): A CRM with the right automations makes sure every lead gets an instant reply, a follow-up sequence and a clear next step, whether it came from your website, a call, a Google listing or an ad. For most service businesses, speed to lead is the cheapest growth lever there is. I set up the CRM, forms, pipelines and follow-ups so nothing slips, and so you can see which channel produced each customer.

## FAQ

- What does a full-stack designer and marketer do? A full-stack designer and marketer handles the whole path from stranger to customer, not just one piece of it: the strategy, the brand and website, SEO and AI search visibility, paid ads, and the CRM and automations that follow up with every lead. Because it is one person thinking across all of it, the parts are built to work together and measured against one goal: revenue.
- What is a marketing system? A marketing system is the connected set of channels, pages and follow-up that turns strangers into customers in a repeatable way: how people find you (search, maps, AI answers, ads, referrals), what convinces them (website, reviews, offer) and what happens after they reach out (instant replies, follow-up, booking), all tracked so you know what each part produces.
- Can’t AI just build my website now? AI can generate a decent-looking website in minutes. What it cannot do is know your market, decide what the page must say to win a skeptical buyer, or connect the site to search, ads and follow-up. The website is the easy part now; the strategy and the system around it are what make it pay.
- What is AEO, and why does it matter for a small business? AEO, answer engine optimization, is making your business the one AI assistants like ChatGPT, Perplexity, Gemini and Google’s AI Overviews name and cite. More buyers now ask AI for recommendations before they search, so being clearly described, verifiable and quotable online is becoming as important as ranking in Google.
- Who do you work with? Mostly service businesses and founders in New Jersey, New York City and the surrounding area, including kitchen and bath designers, remodelers, healthcare and therapy practices, insurance and professional services firms, nonprofits and product brands. Strategy, websites and CRM work happen remotely, so location is rarely a limit.
- How do we start? Send me a note through the form on this page or email dioni@overthefold.com. The first conversation is about your business, not a pitch: where your leads come from today, where they are leaking, and what I would fix first.

## Work

- [MindMuscle](https://dionicordova.com/work/mindmuscle/): MindMuscle is a clinical-grade, AI-powered neurofeedback system for children with ADHD and autism. Over the Fold handled the full UX/UI design and web development. Building a site that speaks to pediatric therapy clinics and parents simultaneously, reflecting the credibility of a patented, research-backed platform ahead of its 2026 launch.
- [Kitchen Connection](https://dionicordova.com/work/kitchen-connection/): Kitchen Connection is a by-appointment kitchen and bath design studio in Rocky Hill, Connecticut, led by designer Brad Visker. The new site is custom-coded, fast, and built around his real portfolio.
- [HF Design](https://dionicordova.com/work/hf-design/): VersaCore Grande 10 is a premium waterproof luxury vinyl flooring brand. When they came to Over the Fold, they had a product, but nothing else. No brand, no logo, no website, no visual identity, and no way for dealers or homeowners to discover or engage with their collection. They needed a full brand launch, built from the ground up, that could compete with established flooring brands and drive real purchase intent.
- [Guardian](https://dionicordova.com/work/guardian/): Guardian Professional Services provides PAX and janitorial services across multiple major airports, working with United Airlines at JFK, LGA, RSW, and RDU. Over the Fold serves as their embedded digital and operations team. Designing and managing their website, automating their hiring pipeline, running their social media, and building their internal training system.
- [Kitchen Krafter](https://dionicordova.com/work/kitchen-krafter/): Kitchen Krafter designs and remodels kitchens and baths in Ocean, New Jersey. We rebuilt their site with an editorial, magazine-like feel that lets the finished rooms do the selling.
- [Gurdal Bibo](https://dionicordova.com/work/gurdal-bibo/): Gurdal Bibo is a fine art photographer based in SoHo, New York City, whose work has been recognized in international photography circles. Despite that recognition, he did not have a dedicated website. There was no central place for collectors, galleries, or admirers of his work to explore his portfolio or purchase prints. The opportunity wasn’t to “market” the art. It was to give it a proper digital home.
- [Blossoming Child](https://dionicordova.com/work/blossoming-child/): Blossoming Child is Dr. Sue Lastra’s pediatric physical therapy practice in Rutherford, New Jersey. We moved the practice off a stalled WordPress build onto a fast static site parents can trust.
- [TG Insurance](https://dionicordova.com/work/tg-insurance/): TG Insurance Group is a retirement and life insurance firm founded by Tracey Garnett, a Retirement Specialist helping individuals, families, and businesses plan for the future. Despite a strong personal brand and a growing multi-state practice, their website wasn't keeping pace. It looked unfinished, didn't clearly communicate their services, and gave visitors no obvious path to book a conversation with Tracey.
- [Opulux Floors](https://dionicordova.com/work/opulux/): Opulux is a flooring line from the team behind HF Design. We designed a calm, gallery-like homepage that sells twenty tones of laminate through the rooms they live in.
- [Bolante Psychiatry](https://dionicordova.com/work/bolante/): Joseph R. Bolante is a Board Certified Psychiatric Nurse Practitioner offering child and adult psychiatry services in New Jersey, with both virtual and in-person appointments. When NP Joseph launched his private practice, he needed more than a website. He needed a professional digital presence that could build credibility with patients, rank in local search, and make it easy for people to book a session during what is often a vulnerable moment in their lives.
- [Bounce](https://dionicordova.com/work/bounce/): Bounce helps colleges and workforce programs reach adult learners. Their site needed to be as bold as the growth they promise, and clear about who they help.
- [Executive Color](https://dionicordova.com/work/executive-color/): Executive Color Systems is a New York-based office technology dealer with over 30 years in business, selling and servicing Konica Minolta, Epson, and HP products. Including multifunction printers, wide-format machines, digital presses, and IT support. To businesses across the Chicagoland area. Despite a strong local reputation and a deep product catalog, their website hadn't kept pace with their business. It didn't reflect the quality of their offering and wasn't built to convert visitors into customers.
- [Big Brothers Big Sisters NYC](https://dionicordova.com/work/bbbs/): Big Brothers Big Sisters of NYC launched a targeted recruitment initiative focused on increasing enrollment for its youth girls mentorship program across New York City. In a city as diverse as New York, audience clarity isn’t optional. It’s foundational.
- [Anemostat](https://dionicordova.com/work/anemostat/): Rebranding a legacy HVAC company with a fresh identity for the next generation of builders and designers.
- [A Propósito](https://dionicordova.com/work/a-proposito/): A Propósito Podcast is a bilingual podcast created to open meaningful conversations within the Latinx community. Through personal stories, cultural discussions, and expert insights, the podcast aims to empower listeners to connect with their identity and purpose. “a propósito” (on purpose).

## Pages

- [Home](https://dionicordova.com/)
- [Expertise](https://dionicordova.com/expertise/)
- [Work](https://dionicordova.com/work/)
- [Full text for AI assistants](https://dionicordova.com/llms-full.txt)